Privacy Policy

Our Commitment to Privacy

Memora is built local-first. There is no Memora account, no Memora server, and no telemetry. We do not collect, store, or transmit your recordings, transcripts, or notes to any server we control. This Privacy Policy explains how Memora processes data locally on your device.

Data Access (Not Collection)

Memora does NOT collect or store your data on external servers. The app processes everything locally on your device to provide the journaling experience:

• Audio Recordings: Audio files are saved on the device that recorded them and never leave it unless you choose iCloud sync or an explicit export
• Transcription: Speech-to-text runs on Apple’s on-device speech models using the Neural Engine — the audio and the words are never sent to us
• AI Processing: Summaries, Ask answers, and embeddings are generated by a local model you choose; the model file and the search index live on your disk
• No External Transmission: By default, nothing you say or write is sent off your device

How Data is Used

All processing happens on your device to power the app’s features:

• Transcribe recordings and generate titles, summaries, key points, action items, mood, and tags
• Build a local search index for hybrid keyword and semantic search across your entries
• Answer questions in “Ask” using a private retrieval over your own notes, with citations to the source
• Sync between your devices via your own iCloud account, end-to-end, if you enable it

Optional Cloud Models

By default the AI runs entirely on-device. Memora lets you opt into a cloud model (for example OpenAI or Anthropic) if you want to:

• Off by default: A cloud model is a toggle you turn on, never the default
• You hold the keys: If you enable a cloud model, requests go directly to that provider using your own API key under their terms
• Your choice, your scope: Only the content needed for the request you trigger is sent, and only to the provider you selected

Data Storage and Security

Your archive stays on your device:

• Local Storage: Recordings, transcripts, entries, and the search index are stored on your device
• No Backend Servers: Memora has no backend or database — we cannot access your data because we never receive it
• iCloud Sync: If enabled, sync runs through your own Apple ID, end-to-end encrypted; Memora never sees the contents
• Export and Delete: One-tap export gives you a zip of every audio file plus your entries as JSON and Markdown; one-tap delete wipes everything

Data Sharing and Collection

We have no access to your data, so we cannot share it:

• Zero Data Collection: Memora does not collect, transmit, or store your content on servers we control
• No Third-Party Sharing: Since we don’t collect your data, it’s impossible for us to share it
• No Analytics or Tracking: No analytics services, advertising SDKs, or third-party tracking
• No Account: There is no Memora login, email, or profile to tie your notes to

Your Rights and Controls

You have full control over your data:

• Microphone & Speech: You can revoke microphone and speech-recognition access at any time in iOS settings
• iCloud Sync: You can turn sync off entirely
• Cloud Models: You can disable any optional cloud model and stay fully on-device
• Data Deletion: Delete individual entries, export your archive, or remove the app to erase all locally stored data

Contact & Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the “Last updated” date below. Questions about your privacy can be sent to contact@ifitsoft.com. Your continued use of the app after any changes constitutes acceptance of the updated policy.